Fans of Peter Gabriel may recognise the title of this post. I’ve been listening to the four albums of his that I own (all originally on CD). He really is a talented chap. The track mentioned is from the album So which was my introduction to the man.
Looking at iTunes I have well over 5,000 songs in my collection. Some of them are missing currently due to a hard drive crash, but most are there. iTunes tells me they total about 32 gigabytes. Hey, I could just about fit that on an iPhone. Certainly, I could fit them on an iPod Touch and an iPod Classic would just be swimming with free space.
Where am I going with this?
The cloud. Well, no, I’m not actually. But I’d like to talk about the cloud. Apple have just announced iCloud which, amongst other things, allows you to download (or even re-download) any tracks you purchase from the iTunes Music Store – on any and all of your devices (up to 10). For the princely sum of about USD$25 per year I could also link up those Peter Gabriel tracks – ripped from my own CDs – with those on iTunes and get the same capability. Interesting.
But not for me. I used to own a variety of iPod models. A 4th gen with 40 GB was my first. Then a 5th gen with 60, then 80 GB (the first died and was replaced with a larger one). The 80 GB iPod was capable of storing my entire music collection (at the time) plus numerous audio podcasts and some video and still have over 10 GB free. My iPod Touch and now my iPhone were both 16 GB capacity models. I knew I wasn’t going to fit all my music in the highest 32 GB capacity available at the time, so I saved myself some money and went with the 16.
Im rambling a little. My point is this. I had a hard time dealing with the fact that I could no longer carry all my music with me when I first switched to my iPod Touch. I got over it. Now, if I want my entire music collection in my pocket then I’ll invest in a 64 GB iPod Touch.
And that’s the point. It’s a single investment. Buy it, sync al my music to it and I’m done. No ongoing payments for iTunes Match or for bandwidth. Add in a dock for my stereo system (oh, that it were good enough to warrant listening to music) and I have all my music anywhere and anyhow I want.
I’ve spent the last 7 years syncing music to my Apple devices by using a PC or Mac and a cable. Soon I won’t need the cable. I’m really not seeing the value in iCloud for music – at least for me.
If all you can afford is a 16 GB iPhone and you’ve somehow amassed a gigantic music collection – and especially if you bought it all on iTunes – then I can see some value.
Amazon and Google have their own offerings already in the market too. They differ on various points but the concept of a “music locker in the cloud” is common. And I predict that one or more of them will be very successful. Why? Because of youth culture. Eager to lap up the next big thing in tech, they do what they’re told. How else do you explain things like Facebook?